Fleet management and maintenance software tools

Digital Camera Tracker Unveils New Review Temperature Tool to Benefit Consumers

Eugene, OR (PRWEB) November 13, 2007 -- Digital Camera Tracker, a popular online site that consolidates digital camera reviews (http://www.digitalcameratracker.com) for consumers, has unveiled a new "Review Temperature" tool that allows consumers to quickly review all available comparisons and ratings of individual cameras.

"Consumers doing research on digital cameras can spend hours trying to figure out how reviewers actually feel about a particular camera," said company president Michael Huddleston. "Digital camera reviews can get pretty technical. Our proprietary Review Temperature tool gives consumers what they want at a glance."

The Review Temperature tool provides a dynamic summary of multiple camera reviews in a graphic format. Digital Camera Tracker staff analyze every review they publish, and assigns a numeric score based on multiple factors including individual assessment of the reviewers subjective view. The Review Temperature score is a quick visual summary of multiple reviews that may be long, complex and difficult for an average consumer to understand.

"Human review creates a real competitive advantage for us," said Huddleston. "The most exciting new sites on the Internet are creating the right blend of great software and individual personal review. Because we have human reviewers analyzing every digital camera review (http://www.digitalcameratracker.com) we publish, our Review Temperature tool can't be matched by purely automated sites."

Once the Review Temperature has been assigned, Digital Camera Tracker's review pages are then optimized for consumer convenience, providing a single source for current reviews, technical specifications, owners' manuals and test photos taken with the camera.

About Digital Camera Tracker:

Digital Camera Tracker has provided online digital camera reviews, comparisons and ratings since 2005. This site and its "Digital Camera University" are recognized as a leading Internet resource for well-researched digital camera information for consumers.

For more information, please visit the company's Web site at http://www.digitalcameratracker.com/.

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